Our Promise

Goodness comes from within. For you, that means choosing an active lifestyle, fueled by wholesome foods. For us, that means crafting every Nature Valley granola bar and snack with simple, natural ingredients and preparing them so their fundamental goodness comes through.

What that means:

  • Wholesome ingredients
  • Natural sources of energy
  • Amazing taste
  • Inspired recipes
  • No artificial colors
  • No artificial flavors
  • No artificial preservatives

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Powering Goodness with Goodness

Nature Valley was the original granola bar. And while flavors and tastes may change, we have never lost sight of how the food we make powers goodness in your life.

We always start with wholesome ingredients, prepared in a way that lets their inherent goodness come through in ways you can sense – in sight of wholesome grains, the smell of honey, the crunch of nuts and sweet tang of berries.

We hope you’ll enjoy our bars and snacks both as fuel for and as a part of the good moments in your life. Whether you’re reaching for a burst of energy to help power you to new heights, or rewarding yourself for a job well done, Nature Variety creates food that matches the goodness in you.